Founded in Sydney in 2010, CEO Jane Lu left her corporate accounting career to pursue a bold vision creating a fashion brand that would redefine online retail in Australia. When her business partner dismissed the idea with, no one will ever shop online, Jane took a leap of faith. From its garage beginnings to a global e commerce destination, the brand remains rooted in its origins a story of ambition, innovation, and authenticity. Like Showpo itself, Jane has always been a trailblazer, championing individuality and confidence values embedded at the very heart of the brand.